Jon CeronSenior Product Designer
EN
Role
Lead designer, 0-to-1
Scope
Information architecture and flows
The problem
A message’s price in and cost out lived in more than twenty tools, files and inboxes. One vendor price change crossed eight teams in five groups and twelve steps.
My role
I led the design from zero: ten discovery sessions, thirteen roles, the sitemap and the first release’s flows. A second designer helped with sessions and synthesis, and a six-person team built it.
What I decided
Organize by record, not by team. Start with vendor and gateway data. Replace manual data entry with data review.
Where it stands
Use case 1, vendor onboarding and gateway control, is in production. Price management, transaction rating and accruals come next.
  • 13

    roles mapped

  • 20+

    tools and files in the old process

  • 6

    as-is journeys documented

  • 10

    interview and walkthrough sessions

  • 60%

    less time to update vendor data, projected in usability testing

Context and my role

Syniverse runs messaging for banks, airlines and retailers. Every message has a price on the way in and a cost on the way out, and the global pricing platform is the internal product meant to hold both. Margin is the gap, and reading it takes both prices, the traffic and an exchange rate for the same month.

How an A2P message makes or loses money: customer price on the sell side, vendor cost on the buy side.

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One message: price in on the sell side, cost out on the buy side.

After three decades of acquisitions, several platforms ran side by side, each with its own pricing tool. Vendor records, price changes and month-end reconciliation were done by hand.

I ran the interviews and working sessions, made the design calls and presented them to stakeholders.

The problem

We mapped one vendor price change with every team that touches it.

Swimlane of one vendor price change across eight teams, with the tool and the pain points at each step.

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One vendor price change across eight teams, in five groups.

The same patterns came up in every session:

  • The same price is typed several times. It arrives by email, is compared in a spreadsheet, then re-keyed into each pricing tool.
  • Nobody sees the whole process. There is no history of what changed, when or why.
  • Records don’t match. The ERP’s vendor ID is not the pricing tools’ vendor ID, so every report starts with manual mapping.
  • Currency is its own job. Three rate sources, converted in Excel.

The month-end accrual report has six recipes, depending on vendor, billing cycle, legal entity, currency and charge model. Every recipe leaves the system.

The month-end accrual report: one start, six variants, one end in the ERP.

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The month-end accrual report: one start, six variants, one end.

How I approached it

Timeline: discovery, definition, vendor onboarding design, then the build of use case 1.

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Discovery, definition, design, build.

Discovery: real tasks, on screen. Ten sessions with pricing, billing, accruals, accounting, audit, sales and platform operations. People worked through real tasks on screen, which showed where data was re-entered and where screen and export disagreed. One requirement shaped everything after: replace manual data entry with data review.

Definition: one journey per team, thirteen roles. I mapped each team’s as-is journey and documented thirteen roles with their goals and tools (up to twelve tools for one pricing role), then validated future-state journeys with stakeholders.

Four of the thirteen roles, with their job, number of tools and needs.

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Four of the thirteen roles. Names are fictional.

Design: one use case at a time. For vendor onboarding I went from flows to wireframes to high fidelity in Syniverse’s design system. Figma reviews opened with the questions I needed answered, such as “Do Billing ID and Vendor ID refer to the same thing?”

Key decisions

Organize by record, not by team

Decided
The sitemap follows the records everyone already talks about (customers, vendors, pricing, gateways, sender IDs), with reference data and pricing rules under Administration.
Discarded
Per-team sections, which every team asked for.
Why
They would have rebuilt the silos inside the new tool.
Pricing platform sitemap: ten areas, three designed in phase one.

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Records are the top level, not teams.

Start with vendor and gateway data

Decided
The roadmap starts with vendors and gateways.
Discarded
Starting with price management, the loudest pain.
Why
A price is only useful if the platform knows which vendor it belongs to and which gateways carry its traffic. The journeys backed that order: price changes, rating and accruals all sit on those records.

Review instead of re-keying

Decided
Vendors come in by file, and nothing is saved until the user has seen it. A review step sorts each row into New, Update or Error. Updates show every field before and after, and errors give the line and the reason.
Why
The old process re-typed each price in several tools. In the platform the data enters once, by file, and the job changes from typing it to checking it.
Import review with New, Update and Error tabs and one update expanded.

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Import review, one update expanded: old and new side by side.

Three ways to the same result

Decided
Gateways can be assigned one at a time, as a multi-select batch with a confirm step, or by bulk file with a preview. All three end in the same state and confirmation.
Discarded
A single method.
Why
Sometimes a user fixes one route, sometimes a handful, sometimes a full sheet from the vendor. One method would be wrong for two of the three.
Three ways to assign gateways to a vendor: single, multiple and bulk file.

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Three ways in, one confirmation.

The solution

Vendor onboarding. A two-step import: upload an .xls or .csv (template provided), then review. After commit, the vendor list flags what was added or updated.

Vendor onboarding from upload to the vendor list with new and updated vendors flagged.

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Vendor onboarding, from upload to the vendor list.

Gateways and the vendor record. Users assign, edit, remove or decommission gateways from a vendor’s gateways tab. Every destructive action keeps an effective date and a comment. Every table shares one toolbar for columns, filters and export.

Gateway row actions, destructive dialogs, vendor record, side sheet and shared table toolbar.

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Gateway actions, vendor record and shared toolbar.

Familiar beats new. I kept the patterns people already trusted: dense tables with search and filters, Excel import, side sheets and short flows.

Reference data. Destinations and gateways are defined once: countries can be grouped with effective dates, and every gateway has its own record.

Administration: countries, country groups and gateways.

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Countries, country groups and gateways, each defined once.

Delivery and status

The engineering team built use case 1 from these designs. I stayed through the build to answer questions, review the implementation and adjust edge cases.

Status board: shipped, designed and roadmap.

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Shipped, designed and roadmap.

Impact

Use case 1 is in production: vendor onboarding replaced typing data with reviewing it, and gateways have three paths to one result. Usability testing projected a 60% cut in the time it takes to update vendor data.

Reflection

Most of the design work on a project like this happens before any screen exists. The hardest questions were whether two teams’ IDs meant the same thing, and the journeys were how we answered them.

Starting with the least glamorous use case was right, because every later feature reads from vendor and gateway records. Next time, I would put the first release in front of its users with their own data sooner. Watching an accruals manager import a real vendor file would have taught us more than another review.

Client names in screenshots are blurred.